Privacy Policy

PRIVACY POLICY
Last Updated: December 12, 2024

INTRODUCTION

Doughnuts of America Corp. and our affiliates and subsidiaries (collectively, “Doughnuts of America Corp.”, “Company”, “we”, “us”, or “our”) respect your privacy and are committed to protecting it by complying with this Privacy Policy (“Policy”).

This Policy describes how we collect, use, disclose, and protect the personal information of our customers, potential customers, and users (“you” or “your”) within the United States. It applies to information collected via:

  • Our website, [www.toppotdoughnuts.com] (the “Website”).
  • Our mobile applications.
  • Our point-of-sale (POS) systems at our retail locations.
  • E-mail, text, and other electronic messages between you and the Company.
  • Interactions with our advertising and applications on third-party websites and services if they link to this Policy.
  • When you purchase Doughnuts of America Corp. gift cards or other products and services directly from us or through our third-party service providers.
  • When your information is provided to us by our franchisees.
  • When you respond to surveys, participate in contests, loyalty programs, or otherwise interact with us.

IMPORTANT NOTICE FOR CALIFORNIA RESIDENTS:
If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). Please see the “Your State Privacy Rights” section below for more information.

Please read this Policy carefully. By using our Website, mobile applications, POS systems, purchasing our products, participating in our programs, or otherwise interacting with us, you consent to the collection, use, and disclosure of your personal information as described here. If you do not agree, please discontinue use of our Website, mobile applications, and refrain from providing us with personal information.

We may change this Policy from time to time (see “Changes to Our Privacy Policy” below). Your continued use of our Website, mobile applications, POS systems, or ongoing interaction with us after we make changes is deemed acceptance of those changes. Please review the Policy periodically for updates.

INFORMATION WE COLLECT ABOUT YOU

Personal Information
“Personal information” generally means information that identifies, relates to, describes, or could reasonably be associated or linked with you. We may collect:

  • Contact information (e.g., name, mailing address, e-mail address, telephone number).
  • Payment and billing information (e.g., credit or debit card number, billing address).
  • Account information (e.g., username, password, order history, preferences).
  • Birthday or other special dates if provided for promotions or loyalty programs.
  • Internet protocol (IP) address, device identifiers, and related browsing information that may be considered personal information under certain state laws.
  • Any other information you provide that can reasonably be used to identify you.

Non-Personal Information
We also collect non-personal information that by itself does not identify you, such as aggregated or de-identified data, usage statistics, and performance metrics. If we link non-personal information with personal information, we treat it as personal information.

Technical and Usage Information
We automatically collect information about your device and usage, including:

  • The equipment you use to access our Website and mobile applications (e.g., device type, operating system, browser type/version).
  • Your IP address, time zone setting, and geolocation (if allowed by law).
  • Details about your interactions with our Website, mobile applications, and POS systems (e.g., pages viewed, buttons clicked, in-app behavior, purchase history).

HOW WE COLLECT YOUR INFORMATION

  • Direct Interactions: You provide information when you fill out forms, create an account, place an order, purchase a gift card, subscribe to marketing communications, enter a contest, respond to surveys, contact customer service, or otherwise correspond with us in person, on our Website, through our mobile applications, or at our POS systems in-store.

  • Automated Technologies: As you navigate our Website or use our mobile applications, we use cookies, web beacons, and other tracking technologies to collect certain usage information automatically. Our POS systems may also record transaction details, purchase history, and loyalty program usage.

  • Third Parties and Franchisees: We may receive information from third-party service providers (e.g., online ordering platforms, payment processors, delivery partners, gift card processors) and independently franchised Doughnuts of America Corp. locations that share your information with us.

COOKIES AND OTHER TRACKING TECHNOLOGIES

We use cookies (small text files on your device) and similar technologies to:

  • Recognize you on return visits to our Website or mobile applications.
  • Remember your preferences.
  • Measure and analyze the performance of our Website, mobile applications, and marketing campaigns.
  • Provide targeted advertisements and content relevant to your interests.

You can set your browser to refuse some or all cookies or alert you before accepting them. Blocking cookies may affect some functionalities of our Website or mobile applications.

We may also use web beacons (clear GIFs) to track engagement with emails or digital content.

HOW WE USE YOUR INFORMATION

We use your information for purposes including:

  • Providing Services: To present our Website and mobile applications to you, process and fulfill orders (including at POS systems), deliver gift cards, and provide customer support.

  • Communications and Marketing: To send transactional and (with your consent where required) marketing communications about our products, services, promotions, and offers.

  • Personalization: To tailor content, recommendations, and ads to your interests across our digital platforms, including the Website and mobile applications.

  • Analysis and Improvement: To understand how you use our Website, mobile applications, and POS systems, improve products and services, and enhance your overall experience.

  • Legal and Compliance: To comply with legal obligations, respond to lawful requests, enforce our terms, and protect our rights, property, and safety.

DISCLOSURE OF YOUR INFORMATION

We may disclose your personal information:

  • Service Providers: To contractors, service providers, and vendors who support our business and are contractually obligated to protect your information.

  • Affiliates and Franchisees: To our affiliates, subsidiaries, and independently franchised Doughnuts of America Corp. locations, as permitted by law and as described in this Policy.

  • Business Transactions: In connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of our business or assets.

  • Legal Compliance: To comply with legal obligations, respond to governmental requests, or enforce our rights.

  • With Your Consent: For any other purpose disclosed at the time you provide information or with your express consent.

We do not sell personal information for monetary compensation. However, certain disclosures for advertising or analytics may be considered “sales” or “sharing” under some state laws. See “Your State Privacy Rights” below.

YOUR CHOICES AND CONTROLS

  • Opt-Out of Marketing Communications: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in those emails or by contacting us at info@toppotdoughnuts.com. We may still send you non-promotional, transactional messages.

  • Cookies and Tracking: Adjust your browser settings to block or alert you about cookies. Some site or app functionalities may be limited without cookies.

YOUR STATE PRIVACY RIGHTS

Certain U.S. states grant residents additional rights regarding their personal information. If you are a California resident, you may have the following rights (subject to exceptions):

  • Right to Know: Request details about the personal information we collect, use, disclose, sell, or share.
  • Right to Delete: Request deletion of personal information we have collected about you.
  • Right to Correct: Request correction of inaccurate personal information we hold.
  • Right to Opt-Out of Sale or Sharing: Direct us not to sell or share your personal information for cross-context behavioral advertising if applicable.
  • Right to Limit Use of Sensitive Personal Information (if applicable).
  • Non-Discrimination: We will not discriminate against you for exercising these rights.

To exercise these rights, contact us at info@toppotdoughnuts.com or call us at (206) 728-1986. We may need to verify your identity before fulfilling your request. If you use an authorized agent, we may require proof of authorization.

DATA SECURITY

We implement physical, electronic, and administrative measures to safeguard your personal information. However, no security measures can guarantee absolute protection.

DATA RETENTION

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

CHILDREN UNDER THE AGE OF 13

Our Website, mobile applications, and services are not intended for children under 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have done so, please contact us so we can delete the information.

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You may review, update, or correct your account information by logging into your account or contacting us at info@toppotdoughnuts.com.

WITHDRAWING YOUR CONSENT

If you have given consent for certain data processing, you may withdraw it by contacting us at info@toppotdoughnuts.com. Withdrawal may not affect prior processing and may limit some services.

CHANGES TO OUR PRIVACY POLICY

We will post any changes to this Policy on our Website. If we make material changes, we will notify you (e.g., by posting a prominent notice on the Website). Your continued use of the Website, mobile applications, POS systems, or continued interaction with us after changes constitute acceptance of those changes.

CONTACT INFORMATION

If you have any questions, comments, or concerns about this Policy or our privacy practices, please contact us:

Doughnuts of America Corp.
6004 South 190th Street
Kent, WA 98032
United States
Phone: (206) 728-1986
E-mail: info@toppotdoughnuts.com

We will respond in accordance with applicable law.

Effective Date: December 12, 2024